Paid Advertising Packages
Let’s face it. The way to get more business in Charleston is to get your product or services in front of more eyes. Sometimes that comes naturally and doesn’t require a lot of effort. But more likely than not, you’re going to need some sort of help with visibility. That’s where paid social ads and Charleston PPC, “pay-per-click,” comes in. These sort of marketing efforts fill gaps, increase your visibility instantly, and grant you access to your desired market.
Lazarus Design Team is your go-to Charleston agency for anything and everything paid advertising. With many years of experience under our belt, running paid advertising for a myriad of different industries, we can guarantee high quality leads and in turn, guaranteed return on investment.
Paid Social Ads – Pay Per Platform (Instagram, Facebook, LinkedIn)
One Campaign per Month | A/B Testing | Impression & User Reports | Optimize Budget Allocation
Lazarus will brainstorm, create, and put into motion one campaign per month that will propel your business and brand forward. Your advertising budget will dictate what parameters we select for the ad. The steps involved in creating successful campaigns begin with content creation, move towards copywriting for the caption, and then progress into campaign optimization once the ad is live and running.
5 Reasons You Should Implement Paid Social Ads Into Your Marketing Strategy
1. Controlled Targeting
Targeting is completely under your control. You can adjust who sees your ad based on a wide variety of factors including age, location, interests, demographic, device most commonly used, etc.
2. Increase Your Online Following
Amplify Your Brand. 80% of social users follow at least one brand across all social media platforms. Why not add yours to the mix?
3. Mobile-Based Users
Internet users these days are majority mobile-based. And for the most part, people are only scrolling feeds on their phones. Get access to them instantly.
4. Collect Data About Your Followers
You’ll be able to get inside the minds of potential customers. Yes, you want leads. But social ads will also provide high-value user data that you can use along the way.
5. Cost-Efficient
It’s cost-effective. You are only paying for advertising when someone actively takes action on the ad.
Paid Search – Google
One Campaign per Month | A/B Testing | Impression and User Reports | Optimize Budget Allocation | Paid Search Ads
Although formally known as “Google Ads,” running ads on Google is also synonymous with its payment structure, where advertisers only pay for their ad as it is clicked on by their audience, hence PPC (pay-per-click). Based on the budget at hand, we will create one campaign per month that shines your Charleston business in the best light. Our process for ad creation is complete from beginning to end. Once your ad is live and running, we will continuously check in along the way to ensure everything is running smoothly.
6 Reasons You Should Implement Google Ads Into Your Marketing Strategy
1. Generates Leads
The most obvious–it helps generate leads and new clientele in Charleston.
2. Industry Specific
Google Ads are adaptable to almost any industry, any size and kind of business.
3. High ROI
The best return of investment. You are only paying for actual clicks.
4. Dashboard of Results
Results are easy to understand. You have a whole dashboard devoted to them.
5. Audience Insight
You’re provided valuable insight into how your audience, Charleston and abroad, thinks. Like, what keywords they are typing into a search bar.
6. High Traffic
Everyone, like everyone, uses Google. From Charleston to California. Expect high amounts of traffic.