Charleston SEO Services

Boosting your SEO rankings through local organic search may not yield instant results for your Charleston biz, but when it does, those results are big time. Imagine having a page (or your entire website) move from the 12th page of Google to the 1st. Human behavior shows us that not many people scroll beyond the 1st page on search engines, so your Charleston SEO and traffic would go through the roof if this were to happen to your business.

Let Lazarus crank up your organic Google search results with our tried-and-true Charleston SEO practices.

SEO Defined

Search Engine Optimization (SEO) is a buzzword and often thrown about when conversations delve into digital marketing. But what is it? How is SEO relevant for your Charleston business? Let’s break it down. 

SEO is a set of practices designed to organically improve the positioning of web pages in search engines. You optimize the content on your Charleston website so that Google will find it appealing. Then, Google ranks it higher on its search engines because it believes those searching for that content would find it most relevant. Most online searches, 75%, begin with a search engine like Google, so you must have some strategy to make the most of that space.

Example: If someone types in “bathroom remodeling” into Google, they are on the hunt for the tips, best practices, steps, materials, and inspiration needed to make that happen. You decide to write an article on that topic in particular, but there are already 347 articles covering the same subject matter. How do you get your article to rank above the rest? SEO.

Google Algorithm

Think of Google as a person and the website they’re reviewing as someone they want to date. Google has many suitors (websites) to sift through to find the one they think will be the best fit. They’re looking for ones that meet their criteria. But instead of age, employment status, or eye color, they’re looking for aspects that they and their friends (people searching on google) will find most alluring. It’s a tricky algorithm at play, but if you play your cards right, you just might end up on the first page.

How Do I Rank?

A lot goes into getting a page to rank high, but instead of inundating you with information you’ll probably never use in real life, we will hit you with the basics. The ranking strategy is focused on keywords (more on that later), on-page, and off-page optimization. Does SEO for your Charleston website sound daunting? Don’t worry. That’s why Lazarus is here.

Lazarus Design Team SEO Plans

We know there’s no one-size-fits-all for SEO plans, so that’s why we created a variety of levels to find what works best for you. No Charleston business is the same; no budget is the same; no needs and wants are the same. We’ve tailored our plans so that anyone can find their perfect fit. Whether you’re a brand new business starting from the ground up or an established company that maybe needs a little oomph to bring them into the new year, or somewhere in between, Lazarus can make those Charleston SEO goals happen.

Local Search – Local SEO

Own the Charleston, SC search space with our Local SEO plan. Lazarus Design Team will build and maintain your business listing on various directories, applications, and data aggregators. We will create and update your Google My Business (GMB) listing(s), manage location information, verify your listing(s), and resolve any duplicate or incorrect listings.

Google My Business Optimization, NAP Syndication, Citation Building, Updating Pages & Schema Integration, Classified Submissions

This primary focus at the Local SEO level is optimizing your GMB listing. Our goal here is to make sure Google knows you’re a local business and keep your info updated and relevant on websites like Yelp, Yellowpages, etc.

Breakthrough – Breakthrough SEO

If you want to kick it up a notch, opt for our Breakthrough SEO package. A step above Local SEO, this plan involves a bit more nitty-gritty. Firstly, we conduct a complete audit on your site to see any pertinent issues we can take care of straight away. From there, we check out your competitors, whether near or far, to evaluate what they are doing well, and see how we can implement that knowledge into your practices. Furthermore, we analyze keyword research and backlink analysis and ensure no overlapping pages or inconsistencies on your website. 

We navigate through every webpage on your site, optimizing each page to its fullest potential and correcting any errors.

Local Search Optimization, On Page Optimization, Google Analytics, Page Title Optimization, Meta Description Optimization, Content Optimization, Page Speed Analysis, Internal Link Review, Image Alt Tag Optimization, URL Optimization, Structured Data Check, Duplicate Content Check, .xml Sitemap Check, Competitor Analysis, Keyword Research and Discovery, Backlink Analysis, Link Development for Authority Building

It sounds cheesy, but we want each page to be the best that it can be. We want to present your website in the best light, which is what breakthrough SEO will accomplish. If interested in hiring Lazarus to be your Charleston marketing agency, contact us today.

Market Leader – Market Leader SEO

The Market Leader plan combines Local SEO and Breakthrough SEO, then adds blog writing and content creation. After auditing your SEO, researching keywords, and analyzing your competitors plus content-gap, we curate individualized content for your website to reach your target audience. Our team will craft keyword-optimized blogs designed for your industry and ideal audience.

Local Search Optimization, On Page Optimization, Campaign Setup, Local SEO and Breakthrough SEO, 2 keyword rich blog posts per month, Onsite Content Creation

At the Market Leader level, we combine services provided in our Local SEO and Breakthrough SEO plans and add unique content creation for your website. This content includes writing highly relevant blog posts designed to rank for specific keywords, building newly optimized pages, and optimizing existing pages with additional content.

Components of a Winning SEO Strategy

Keyword Research

The people that have found your website online have done so by searching for something in particular. They’ve headed to Google, typed in a word or phrase in the search bar, and then navigated to your site. Our job as Charleston SEO experts is to find out what those words are. We want to know what keywords your specific web pages are showing up for and then the opposite, what keywords you aren’t showing up for but should be. Once we have gathered all of this relevant information, we will use it as our arsenal to ensure your web pages have the best Charleston SEO possible.

Google My Business Optimization

Charleston businesses that have a relevant Google My Business profile show up on the map or in the right corner of search results wIll get a significant portion of the traffic. Your audience can read reviews of your business, find services, navigate to your website, get directions, or call you directly from your profile. Google My Business is an often overlooked tool, but we can’t stress enough how much it will impact your Charleston SEO if you make good use of it. Optimizing GMB is vital, and hiring a marketing agency that knows who to do just that will tab into a market that you may not be able to capture otherwise.

Local SEO

How does Google know you’re a local business in Charleston? They use something called NAP (Name, Address, Phone Number). They crawl your website to see if the Business Name, Address, and Phone number on your website, Google My Business, and other directories like Yelp or Yellow Pages match up with the same information. We use a tool to make sure all of that information across the Internet is accurate and up to date.

Link Building

Link building is a fancy term for referrals. As a website, “backlinks” adds credibility to your business when other reputable websites refer to you or link back to your webpage. If an authoritative website is sending users to your website, then your website must be legit (at least that is how Google interprets it). We will research and accumulate a list of credible websites to reach out to on behalf of your company.

Technical SEO

It's important to make sure the page can be fully read, crawled, and indexed by Google. We’ll use several tools to make sure the page is perfect. Speed is also a significant factor in SEO, so we’ll ensure that your pages load fast. Our Charleston SEO experts will make sure your page is correct from a technical standpoint.

On-Page SEO

Creates the perfect web page from Google’s perspective. We’ll identify which keywords that web page is ranking for or could rank for. We’ll optimize page titles, meta descriptions, alt texts, and content on the page to perform better in the rankings. This optimization is a critical step in improving your rankings.

Content Writing

We can’t say enough about blogs. Not only are they evidence that your business is relevant and “with it,” but they also create significant opportunities within them for adding keywords. More than likely, there are tons of keywords at your disposal, and the best way to increase rankings is through well-written and well-thought-out blogs. Lazarus Design team has a whole host of well-versed Charleston SEO writers that will write content specifically for your business so that you are more readily visible on search engines.

Franchise SEO

Over the years, we’ve worked with many businesses that are part of a franchise. We have years of experience working with companies that have multiple locations and have made sure that everyone can find them, wherever they are.

Why Choose Lazarus Design Team?

Lazarus Design Team understands the strategy your business needs to succeed with SEO in Charleston, SC. Our local team will set goals for you and your company, designed to propel your business forward in the Charleston market. Our SEO tracking reports are easy to understand, highlighting trends and changes while maintaining open and honest communication with you and your team. We take pride in our transparent digital marketing agency, specializing in search engine optimization, and the Lazarus Design Team will remain responsive to you and your Charleston, SC company. We cannot wait to work with your company and see how our expert SEO methods grow your business in Charleston, SC.

Our Methodology

The chances are that you have spent a lot of time making your Charleston website beautiful. But why spend all that time and all those resources if no one can see your hard work. SEO is a fool-proof way to get your business in front of people who are already interested in what you are selling or providing. It’s a low-cost and highly effective way to ensure that your website is consistently generating traffic and, as a result, leads. Charleston SEO gains don’t happen overnight, but if you are willing to put in the time and effort and hire a marketing agency that knows what they are doing, then the reward will never stop. Your business will grow year after year.