SEO DEFINED

WHY YOU NEED SEO

SEO PLANS

SEO STRATEGY

METHODOLOGY

Charleston SEO Services

Boosting your SEO rankings through local organic search may not yield instant results for your Charleston biz, but when it does, those results are big time. Imagine having a page (or your entire website) move from the 12th page of Google to the 1st. Human behavior shows us that not many people scroll beyond the 1st page on search engines, so your Charleston SEO and traffic would go through the roof if this were to happen to your business.

Let Lazarus crank up your organic Google search results with our tried-and-true Charleston SEO practices.

SEO Defined

Search Engine Optimization (SEO) is a buzzword often thrown around when conversations delve into digital marketing. But what is it? How is SEO relevant for your Charleston business? Watch this video featured co-founder Brennen Smith for a quick breakdown of SEO basics.

Google Algorithm

Think of Google as a person and the website they’re reviewing as someone they want to date. Google has many suitors (websites) to sift through to find the one they think will be the best fit. They’re looking for ones that best meet their specific criteria. It’s a tricky algorithm at play, but if you play your cards right, you just might end up on the first page.

How Do I Rank?

A lot goes into getting a page to rank, but instead of bombarding you with information you’ll probably never use, we’ll hit you with the basics. The ranking strategy is focused on keywords (more on that later), on-page, and off-page optimization. Does SEO sound daunting? Don’t worry. That’s why Lazarus is here. We offer a range of SEO services for Charleston businesses.

SEO, But Make It Funny

Charleston SEO can be a tough topic to wrap your head around. So before we get into the details of what our Charleston SEO services entail, and what Search Engine Optimization means for a business in the Holy City, let’s start with a few jokes to break you in easy.

Don’t worry if you don’t understand the SEO references just yet. In good time, you will!

Why did Charleston SEO cross the road?

He wanted to get hit with traffic

Why does SEO love farmer’s markets?

Lots and lots of “organic” content

Why are Charleston SEO guys the worst dancers?

They don’t have any algo-rhythm

Get Started with Your Charleston SEO Today

Why Your Charleston
Website Needs SEO

Increased Visibility

SEO helps to improve a website’s visibility in search engine results, making it more likely that potential customers will find the business.

Increased Traffic

By appearing higher in search engine results, your website is more likely to receive increased traffic from potential customers. We can tailor your SEO to be Charleston-specific if you are looking to attract local customers.

Increased Credibility

When a website appears at the top of search engine results, it can be perceived as more credible and trustworthy by potential customers.

Cost-Effective

SEO is a cost-effective way to drive traffic to a website compared to traditional forms of advertising such as print or television.

Competitive Advantage

With most businesses in Charleston having a website to accompany what they actually do, SEO can give your business a competitive advantage by making it more visible and easier to find than your competitors in the area.

Lazarus Design Team SEO Plans

We know there’s no one-size-fits-all for Charleston SEO services. No two businesses are the same; no budget is the same; no needs and wants are the same. We’ve structured our plans with level options, so you can find your perfect fit. Whether you’re a brand new business starting from the ground up or an established company that needs a little boost, or somewhere in between, Lazarus can make those Charleston SEO goals happen.

Local Search – Local SEO

Own the Charleston, SC search space with our Local SEO plan. Lazarus Design Team will build and maintain your business listing on various directories, applications, and data aggregators. We will create and update your Google My Business (GMB) listing(s), manage location information, verify your listing(s), and resolve any duplicate or incorrect listings.

This primary focus at the Local SEO level is optimizing your GMB listing. Our goal here is to make sure Google knows you’re a local business and keep your info updated and relevant on websites like Yelp, Yellowpages, etc.

Google My Business Optimization, NAP Syndication, Citation Building, Updating Pages & Schema Integration, Classified Submissions

Breakthrough – Breakthrough SEO

If you want to kick it up a notch, opt for our Breakthrough SEO package. A step above Local SEO, this plan involves a bit more nitty-gritty. Firstly, we conduct a complete audit on your site to see any pertinent issues we can take care of straight away. From there, we check out your competitors, whether near or far, to evaluate what they are doing well, and see how we can implement that knowledge into your practices. Furthermore, we analyze keyword research and backlink analysis to ensure there are no overlapping pages or inconsistencies on your website. 

We navigate through every webpage on your site, optimizing each page to its fullest potential and correcting any errors.

Our Breakthrough SEO services include everything in the Local SEO package, plus:

On Page Optimization, Google Analytics, Page Title Optimization, Meta Description Optimization, Content Optimization, Page Speed Analysis, Internal Link Review, Image Alt Tag Optimization, URL Optimization, Structured Data Check, Duplicate Content Check, .xml Sitemap Check, Competitor Analysis, Keyword Research, Backlink Analysis, Link Development for Authority Building

Market Leader – Market Leader SEO

The Market Leader plan combines Local SEO and Breakthrough SEO, then adds blog writing and content creation. After auditing your SEO, researching keywords, and analyzing your competitors, we curate individualized content for your website to reach your target audience. Our team will craft keyword-optimized blogs designed for your industry and ideal audience.

Our Market Leader SEO Services include everything in the Local and Breakthrough SEO Services packages, plus:

2 Keyword Rich Blog Posts Per Month, Onsite Content Creation. At the Market Leader level, we combine services provided in our Local SEO and Breakthrough SEO plans and add unique content creation for your website. This content includes writing highly relevant blog posts designed to rank for specific keywords, building newly optimized pages, and optimizing existing pages with additional content.

Get Started with Your Charleston SEO Today

What Lazarus Will do to Increase Your SEO Rankings in Charleston

Encourage customers to leave reviews on Google, Yelp, and other review sites.

Optimize website for mobile. More and more users are viewing websites via their phone as opposed to their desktop.

Optimize your content for local keywords related to Charleston (i.e. the phrases people are typing into the Google search bar) and the products or services offered.

Optimize website speed and performance. No one in Charleston likes a slow-loading website.

Create and optimize your Charleston Google My Business listing with accurate and complete information.

Build local backlinks (referrals) from reputable websites in Charleston or your same industry.

Components of a
Winning SEO Strategy

Keyword Research

The people that have found your website online have done so by searching for something in particular. They’ve headed to Google, typed in a word or phrase in the search bar, and then navigated to your site. Our job as Charleston SEO experts is to find out what those words are. We want to know what keywords your specific web pages are showing up for and then the opposite, what keywords you aren’t showing up for but should be. Once we have gathered all of this relevant information, we will use it as our arsenal to ensure your web pages have the best Charleston SEO possible.

Google My Business Optimization

Charleston businesses that have a relevant Google My Business profile show up on the map or in the right corner of search results wIll get a significant portion of the traffic. Your audience can read reviews of your business, find services, navigate to your website, get directions, or call you directly from your profile. Google My Business is an often overlooked tool, but we can’t stress enough how much it will impact your Charleston SEO if you make good use of it. Optimizing GMB is vital, and hiring a marketing agency that knows who to do just that will tab into a market that you may not be able to capture otherwise.

Local SEO

How does Google know you’re a local business in Charleston? They use something called NAP (Name, Address, Phone Number). They crawl your website to see if the Business Name, Address, and Phone number on your website, Google My Business, and other directories like Yelp or Yellow Pages match up with the same information. We use a tool to make sure all of that information across the Internet is accurate and up to date.

Link Building

Link building is a fancy term for referrals. As a website, “backlinks” adds credibility to your business when other reputable websites refer to you or link back to your webpage. If an authoritative website is sending users to your website, then your website must be legit (at least that is how Google interprets it). We will research and accumulate a list of credible websites to reach out to on behalf of your company.

Technical SEO

It's important to make sure the page can be fully read, crawled, and indexed by Google. We’ll use several tools to make sure the page is perfect. Speed is also a significant factor in SEO, so we’ll ensure that your pages load fast. Our Charleston SEO experts will make sure your page is correct from a technical standpoint.

On-Page SEO

Creates the perfect web page from Google’s perspective. We’ll identify which keywords that web page is ranking for or could rank for. We’ll optimize page titles, meta descriptions, alt texts, and content on the page to perform better in the rankings. This optimization is a critical step in improving your rankings.

Content Writing

We can’t say enough about blogs. Not only are they evidence that your business is relevant and “with it,” but they also create significant opportunities within them for adding keywords. More than likely, there are tons of keywords at your disposal, and the best way to increase rankings is through well-written and well-thought-out blogs. Lazarus Design team has a whole host of well-versed Charleston SEO writers that will write content specifically for your business so that you are more readily visible on search engines.

Franchise SEO

Over the years, we’ve worked with many businesses that are part of a franchise. We have years of experience working with companies that have multiple locations and have made sure that everyone can find them, wherever they are.

Why Choose Lazarus Design Team?

Lazarus Design Team understands the strategy your business needs to succeed with SEO in Charleston, SC. Our local team will set goals for you and your company that are designed to propel your business forward in the Charleston market.

Our SEO tracking reports are easy to understand, highlighting trends and changes while maintaining open and honest communication with you and your team – we take pride in our transparent digital marketing agency. We cannot wait to work with your company and see how our expert SEO methods grow your business in Charleston, SC.

Client-Focused

At Lazarus Design Team, our Charleston SEO services prioritize the needs and goals of our clients above all else, ensuring a personalized and successful experience.

Honest

We believe in being upfront and truthful with our clients, providing realistic expectations and delivering on our promises for our Charleston clients.

Transparent

We strive to be open and forthcoming in our methods and strategies for our Charleston SEO services, ensuring that our clients are always informed and in the loop.

Design-Driven

Our team of experts at Lazarus Design Team is dedicated to creating visually stunning and user-friendly websites that drive traffic and conversions for our Charleston SEO clients.

Persistent

We don’t give up easily. Lazarus works hard to achieve the best results for our clients, even in the face of challenges or obstacles in our Charleston SEO services.

Detail-Oriented

At Lazarus Design Team, we pay attention to the small things, ensuring that every aspect of a project is executed with precision and care for the best possible outcome in our Charleston SEO services.

Get Started with Your Charleston SEO Today

Our Charleston SEO Methodology

Chances are you’ve spent a lot of time making your Charleston website beautiful. But why spend all that time if no one can see your hard work. SEO is a fool-proof way to get your business in front of people who are interested in what you’re providing. It’s a low-cost and effective way to ensure that your website is generating traffic and, as a result, leads. Charleston SEO gains don’t happen overnight, but if you’re willing to put in the time and hire a marketing agency that knows what they’re doing, then the reward will never stop. Your business will grow year after year.

How Can Search Engine Optimization Help my Charleston Business?

Search Engine Optimization (SEO) can be a highly effective way to increase the visibility and ranking of your Charleston business’s website on search engine results pages (SERPs) such as Google. According to recent studies, the higher a website appears on SERPs, the more likely it is to be clicked on by potential customers. In fact, the top result on Google’s SERPs receives an average of a 34.36% click-through rate! By improving your website’s SEO, your business can increase its online visibility and reach a larger audience. This can lead to an increase in website traffic, more enquiries, and ultimately, more business. 

Additionally, SEO can also help to improve the user experience of your website by making it more navigable and relevant to both search engines and users. By working with an experienced Charleston SEO company like Lazarus Design Team, you can create an effective SEO strategy that targets the right keywords, improves your website’s technical SEO and content, and provides ongoing optimization to keep your website ranking highly. This will make it more likely that people searching for your products or services will find your website, leading to increased conversions and revenue.

Keywords
The terms or phrases that people use to search for products, services, or information on search engines.
Backlinks
Links from other websites to your website. These links can help to increase your website's visibility and search engine rankings.
SERP
Search Engine Results Page, the page that shows the search engine results for a particular query.
Alt Text
A text alternative for an image, used by search engines to understand the content of the image and by screen readers to provide accessibility for visually impaired users.
Indexing
The process of a search engine crawling a website and adding its pages to its database.
Meta Description
A brief summary of a webpage's content, typically displayed under the webpage's title in the search engine results page (SERP).