Charleston SEO Services
Boosting your SEO rankings through local organic search may not yield instant results for your Charleston biz, but when it does, those results are big time. Imagine having a page (or your entire website) move from the 12th page of Google to the 1st. Human behavior shows us that not many people scroll beyond the 1st page on search engines, so your Charleston SEO and traffic would go through the roof if this were to happen to your business.
Let Lazarus crank up your organic Google search results with our tried-and-true Charleston SEO practices.
Search Engine Optimization (SEO) is a buzzword often thrown around when conversations delve into digital marketing. But what is it? How is SEO relevant for your Charleston business? Watch this video featured co-founder Brennen Smith for a quick breakdown of SEO basics.
Think of Google as a person and the website they’re reviewing as someone they want to date. Google has many suitors (websites) to sift through to find the one they think will be the best fit. They’re looking for ones that best meet their specific criteria. It’s a tricky algorithm at play, but if you play your cards right, you just might end up on the first page.
How Do I Rank?
A lot goes into getting a page to rank, but instead of bombarding you with information you’ll probably never use, we’ll hit you with the basics. The ranking strategy is focused on keywords (more on that later), on-page, and off-page optimization. Does SEO sound daunting? Don’t worry. That’s why Lazarus is here. We offer a range of SEO services for Charleston businesses.
SEO, But Make It Funny
Charleston SEO can be a tough topic to wrap your head around. So before we get into the details of what our Charleston SEO services entail, and what Search Engine Optimization means for a business in the Holy City, let’s start with a few jokes to break you in easy.
Don’t worry if you don’t understand the SEO references just yet. In good time, you will!
He wanted to get hit with traffic
Lots and lots of “organic” content
To get his #1 ranking back
They don’t have any algo-rhythm
Why Your Charleston
Website Needs SEO
SEO helps to improve a website’s visibility in search engine results, making it more likely that potential customers will find the business.
By appearing higher in search engine results, your website is more likely to receive increased traffic from potential customers. We can tailor your SEO to be Charleston-specific if you are looking to attract local customers.
When a website appears at the top of search engine results, it can be perceived as more credible and trustworthy by potential customers.
SEO is a cost-effective way to drive traffic to a website compared to traditional forms of advertising such as print or television.
With most businesses in Charleston having a website to accompany what they actually do, SEO can give your business a competitive advantage by making it more visible and easier to find than your competitors in the area.
Lazarus Design Team SEO Plans
We know there’s no one-size-fits-all for Charleston SEO services. No two businesses are the same; no budget is the same; no needs and wants are the same. We’ve structured our plans with level options, so you can find your perfect fit. Whether you’re a brand new business starting from the ground up or an established company that needs a little boost, or somewhere in between, Lazarus can make those Charleston SEO goals happen.
Local Search – Local SEO
Own the Charleston, SC search space with our Local SEO plan. Lazarus Design Team will build and maintain your business listing on various directories, applications, and data aggregators. We will create and update your Google My Business (GMB) listing(s), manage location information, verify your listing(s), and resolve any duplicate or incorrect listings.
This primary focus at the Local SEO level is optimizing your GMB listing. Our goal here is to make sure Google knows you’re a local business and keep your info updated and relevant on websites like Yelp, Yellowpages, etc.
Google My Business Optimization, NAP Syndication, Citation Building, Updating Pages & Schema Integration, Classified Submissions
Breakthrough – Breakthrough SEO
If you want to kick it up a notch, opt for our Breakthrough SEO package. A step above Local SEO, this plan involves a bit more nitty-gritty. Firstly, we conduct a complete audit on your site to see any pertinent issues we can take care of straight away. From there, we check out your competitors, whether near or far, to evaluate what they are doing well, and see how we can implement that knowledge into your practices. Furthermore, we analyze keyword research and backlink analysis to ensure there are no overlapping pages or inconsistencies on your website.
We navigate through every webpage on your site, optimizing each page to its fullest potential and correcting any errors.
Our Breakthrough SEO services include everything in the Local SEO package, plus:
On Page Optimization, Google Analytics, Page Title Optimization, Meta Description Optimization, Content Optimization, Page Speed Analysis, Internal Link Review, Image Alt Tag Optimization, URL Optimization, Structured Data Check, Duplicate Content Check, .xml Sitemap Check, Competitor Analysis, Keyword Research, Backlink Analysis, Link Development for Authority Building
Market Leader – Market Leader SEO
The Market Leader plan combines Local SEO and Breakthrough SEO, then adds blog writing and content creation. After auditing your SEO, researching keywords, and analyzing your competitors, we curate individualized content for your website to reach your target audience. Our team will craft keyword-optimized blogs designed for your industry and ideal audience.
Our Market Leader SEO Services include everything in the Local and Breakthrough SEO Services packages, plus:
2 Keyword Rich Blog Posts Per Month, Onsite Content Creation. At the Market Leader level, we combine services provided in our Local SEO and Breakthrough SEO plans and add unique content creation for your website. This content includes writing highly relevant blog posts designed to rank for specific keywords, building newly optimized pages, and optimizing existing pages with additional content.
What Lazarus Will do to Increase Your SEO Rankings in Charleston
Components of a
Winning SEO Strategy
Google My Business Optimization
Why Choose Lazarus Design Team?
Lazarus Design Team understands the strategy your business needs to succeed with SEO in Charleston, SC. Our local team will set goals for you and your company that are designed to propel your business forward in the Charleston market.
Our SEO tracking reports are easy to understand, highlighting trends and changes while maintaining open and honest communication with you and your team – we take pride in our transparent digital marketing agency. We cannot wait to work with your company and see how our expert SEO methods grow your business in Charleston, SC.
Our Charleston SEO Methodology
Chances are you’ve spent a lot of time making your Charleston website beautiful. But why spend all that time if no one can see your hard work. SEO is a fool-proof way to get your business in front of people who are interested in what you’re providing. It’s a low-cost and effective way to ensure that your website is generating traffic and, as a result, leads. Charleston SEO gains don’t happen overnight, but if you’re willing to put in the time and hire a marketing agency that knows what they’re doing, then the reward will never stop. Your business will grow year after year.
How Can Search Engine Optimization Help my Charleston Business?
Search Engine Optimization (SEO) can be a highly effective way to increase the visibility and ranking of your Charleston business’s website on search engine results pages (SERPs) such as Google. According to recent studies, the higher a website appears on SERPs, the more likely it is to be clicked on by potential customers. In fact, the top result on Google’s SERPs receives an average of a 34.36% click-through rate! By improving your website’s SEO, your business can increase its online visibility and reach a larger audience. This can lead to an increase in website traffic, more enquiries, and ultimately, more business.
Additionally, SEO can also help to improve the user experience of your website by making it more navigable and relevant to both search engines and users. By working with an experienced Charleston SEO company like Lazarus Design Team, you can create an effective SEO strategy that targets the right keywords, improves your website’s technical SEO and content, and provides ongoing optimization to keep your website ranking highly. This will make it more likely that people searching for your products or services will find your website, leading to increased conversions and revenue.