Charleston SEO Services
Boosting your SEO rankings through local organic search may not yield instant results for your Charleston biz, but when it does, those results are big time. Imagine having a page (or your entire website) move from the 12th page of Google to the 1st. Human behavior shows us that not many people scroll beyond the 1st page on search engines, so your Charleston SEO and traffic would go through the roof if this were to happen to your business.
Let Lazarus crank up your organic Google search results with our tried-and-true Charleston SEO practices.
Search Engine Optimization (SEO) is a buzzword and often thrown about when conversations delve into digital marketing. But what is it? How is SEO relevant for your Charleston business? Let’s break it down.
SEO is a set of practices designed to organically improve the positioning of web pages in search engines. You optimize the content on your Charleston website so that Google will find it appealing. Then, Google ranks it higher on its search engines because it believes those searching for that content would find it most relevant. Most online searches, 75%, begin with a search engine like Google, so you must have some strategy to make the most of that space.
Example: If someone types in “bathroom remodeling” into Google, they are on the hunt for the tips, best practices, steps, materials, and inspiration needed to make that happen. You decide to write an article on that topic in particular, but there are already 347 articles covering the same subject matter. How do you get your article to rank above the rest? SEO.
Think of Google as a person and the website they’re reviewing as someone they want to date. Google has many suitors (websites) to sift through to find the one they think will be the best fit. They’re looking for ones that meet their criteria. But instead of age, employment status, or eye color, they’re looking for aspects that they and their friends (people searching on google) will find most alluring. It’s a tricky algorithm at play, but if you play your cards right, you just might end up on the first page.
How Do I Rank?
A lot goes into getting a page to rank high, but instead of inundating you with information you’ll probably never use in real life, we will hit you with the basics. The ranking strategy is focused on keywords (more on that later), on-page, and off-page optimization. Does SEO for your Charleston website sound daunting? Don’t worry. That’s why Lazarus is here.
Lazarus Design Team SEO Plans
We know there’s no one-size-fits-all for SEO plans, so that’s why we created a variety of levels to find what works best for you. No Charleston business is the same; no budget is the same; no needs and wants are the same. We’ve tailored our plans so that anyone can find their perfect fit. Whether you’re a brand new business starting from the ground up or an established company that maybe needs a little oomph to bring them into the new year, or somewhere in between, Lazarus can make those Charleston SEO goals happen.
Local Search – Local SEO
Own the Charleston, SC search space with our Local SEO plan. Lazarus Design Team will build and maintain your business listing on various directories, applications, and data aggregators. We will create and update your Google My Business (GMB) listing(s), manage location information, verify your listing(s), and resolve any duplicate or incorrect listings.
Google My Business Optimization, NAP Syndication, Citation Building, Updating Pages & Schema Integration, Classified Submissions
Breakthrough – Breakthrough SEO
If you want to kick it up a notch, opt for our Breakthrough SEO package. A step above Local SEO, this plan involves a bit more nitty-gritty. Firstly, we conduct a complete audit on your site to see any pertinent issues we can take care of straight away. From there, we check out your competitors, whether near or far, to evaluate what they are doing well, and see how we can implement that knowledge into your practices. Furthermore, we analyze keyword research and backlink analysis and ensure no overlapping pages or inconsistencies on your website.
We navigate through every webpage on your site, optimizing each page to its fullest potential and correcting any errors.
Local Search Optimization, On Page Optimization, Google Analytics, Page Title Optimization, Meta Description Optimization, Content Optimization, Page Speed Analysis, Internal Link Review, Image Alt Tag Optimization, URL Optimization, Structured Data Check, Duplicate Content Check, .xml Sitemap Check, Competitor Analysis, Keyword Research and Discovery, Backlink Analysis, Link Development for Authority Building
Market Leader – Market Leader SEO
The Market Leader plan combines Local SEO and Breakthrough SEO, then adds blog writing and content creation. After auditing your SEO, researching keywords, and analyzing your competitors plus content-gap, we curate individualized content for your website to reach your target audience. Our team will craft keyword-optimized blogs designed for your industry and ideal audience.
Local Search Optimization, On Page Optimization, Campaign Setup, Local SEO and Breakthrough SEO, 2 keyword rich blog posts per month, Onsite Content Creation
Components of a Winning SEO Strategy
Google My Business Optimization
Why Choose Lazarus Design Team?
Lazarus Design Team understands the strategy your business needs to succeed with SEO in Charleston, SC. Our local team will set goals for you and your company, designed to propel your business forward in the Charleston market. Our SEO tracking reports are easy to understand, highlighting trends and changes while maintaining open and honest communication with you and your team. We take pride in our transparent digital marketing agency, specializing in search engine optimization, and the Lazarus Design Team will remain responsive to you and your Charleston, SC company. We cannot wait to work with your company and see how our expert SEO methods grow your business in Charleston, SC.
The chances are that you have spent a lot of time making your Charleston website beautiful. But why spend all that time and all those resources if no one can see your hard work. SEO is a fool-proof way to get your business in front of people who are already interested in what you are selling or providing. It’s a low-cost and highly effective way to ensure that your website is consistently generating traffic and, as a result, leads. Charleston SEO gains don’t happen overnight, but if you are willing to put in the time and effort and hire a marketing agency that knows what they are doing, then the reward will never stop. Your business will grow year after year.