5 Must-Haves For Growing Website Traffic
Question: When you launched your website, did you think to yourself, “This is it, I am really going to start growing and scaling now!”?
If the answer to the question is YES, here is another.
Were you surprised at the little traffic coming in and out of your website every day?
Driving traffic to your website isn’t like putting a “road closed” sign on a highway and just expecting it to build up. Your website is a destination. You want to draw people in like you’re the Disney World of your business.
So how do you do that? How do you drive traffic to your website? There isn’t just a one-size-fits-all answer to this question because there are multiple ways to draw the crowds.
Again, you can’t just slap a detour sticker on one road and expect people to come to you automatically. You have to build website traffic through multiple paths. Some are visible, and some are behind the scenes. But in the end, all roads will lead to your business!
Want to know how? Here are our must-haves for growing website traffic!
One: Fantastic Website
Is your website stuck in the past? Does it take more than 3 seconds to load? Is your bounce rate through the roof with people basically clicking on your link and then leaving?
You will lose more than half of your potential viewers if you have a website that takes longer than 3 seconds to load. Improving your website speed can improve your website traffic immensely.
Another way to use website design for growing website traffic is to have an immersive, interactive, and informative website that is updated to reflect the current design trends. Read our previous article, “Top Website Design Trends 2022,” for helpful insight and tips!
Two: Strategic Paid Advertising
Show up and be seen! Social Media is like a mobile billboard for your business, but they are scrolling instead of driving past a traditional billboard. Thoughtfully curated paid search ads that are made to target your specific market will have them stopping their scroll and have them clicking to learn more.
The same goes for search engine advertising. When people search for a product or service similar to what you offer, let it be known! An eye-catching title and creative description will entice them to click on your page.
This is a great way to analyze website traffic and figure out what is working for you from a strategic standpoint because you can see exactly what campaigns they came from!
Three: Thoughtful Social Media
Growing your online presence through social media marketing will have your followers interacting and sharing your posts! Engage with your community by posting insightful tips, how-tos, current promotions, articles, quotes, and other content that has them excited to see what you’re going to post next. Test out content to see what clicks with your followers for an inside look at what will work for future ads! An active social media can drive traffic to your website in masses!
Ask, chat and engage with them to build relationships and trust. You can also use it as a referral tool by showcasing testimonials and reviews from current and past clients!
Four: Powerful SEO
In the introduction, we mentioned that some ways of growing website traffic would be behind the scenes. SEO is like the Wizard of Oz for boosting website traffic. It starts with a curation of keywords and phrases that highlight your business, products, or services.
Grow organically and reach the top of the search engines by using the power of Search Engine Optimization. We are in the business of helping local Charleston, SC businesses thrive, so local SEO is also an essential part of the strategy. Ensuring that your business has updated NAP “Name, address, and phone number” information will help with Local SEO. Then, when people search “XYX near me” or “XYZ in Charleston SC,” your business appears in the search results.
Five: Stellar Digital Marketing Strategy
What do the first 4 reasons have in common? They are all part of a carefully developed digital marketing strategy. The digital world might as well be THE world when it comes to promoting your business. An excellent digital marketing strategy combines different digital tools, media, and systems to build a tailored plan that works for your business.
Interested in Growing Website Traffic?
If you want to take your business to the next level, increasing website traffic is a MUST! We’ve given you our 5 top tips on how to do it, but we are here to help you implement a plan and make it happen! Here at Lazarus Design, our goal is to help our local Charleston businesses grow and scale. We provide each of the services mentioned above and can help you showcase your business in the online world.
To learn more about our company and how we can help you build your business online, connect with us today!